An Evaluation of Betway's Online Betting Platform in Zambia

Betway, an online betting platform established in 2006, aimed to become a global leader in the industry. Over 15 years later, it has achieved this vision, serving over 2 million customers across various regions, including Europe, the Americas, Asia, and most recently, Zambia. In Zambia, Betway has swiftly gained popularity among bettors.

This analysis explores the factors contributing to Betway’s appeal among Zambian punters and the potential benefits for individuals joining its user base.

Betway's Background and Credentials

Betway operates from Malta and holds licenses from prominent regulatory bodies in the UK and Europe. The platform is owned by Super Group, a leading sports betting and gaming group listed on the New York Stock Exchange.

With over 15 years of industry experience, robust financial backing, and prestigious sports partnerships, such as with Premier League club West Ham United FC, Betway exhibits characteristics of a secure, trustworthy, and enduring betting provider for Zambian bettors.

Evaluating Betway's Security and Regulatory Compliance

For Zambian users, online gambling necessitates trust in the platform’s ability to safeguard personal and financial information. Betway adheres to stringent security and regulatory standards, addressing potential concerns:

  • Licensed and regulated by reputable authorities
  • Implementation of SSL data encryption
  • Utilization of award-winning software from Microgaming
  • Integration of secure payment systems
  • Certification from IBAS and eCOGRA

Betway’s comprehensive security protocols and regulatory compliance ensure a secure environment for Zambian users, fostering trust and confidence in the platform’s operations.

Betway Welcome Bonus for New Zambian Customers

Betway offers an appealing welcome bonus for new Zambian customers. Upon registration, individuals may qualify for a 50% First Deposit Bonus of up to K1000. To obtain this bonus, customers must:

🚀 Deposit funds into their new Betway account
🚀 Wager the deposited amount three times on odds of 3.0 or higher

Once these requirements are met, K1000 in additional betting funds is credited to the customer’s account immediately. Customers have 30 days to meet the wagering requirements, allowing ample time to utilize the bonus funds. This welcome offer provides new Zambian customers with additional resources to explore Betway’s features.

  • Get Up to K1,000 in Free Bets: Betway’s 50% Deposit Offer!
  • Free Play Fridays: Exclusive Rewards for Betway Customers!
  • Get Super Boosted Odds Every Saturday with Super Boost!

Efficient Account Registration Process

Betway prioritizes customer experience, facilitating a straightforward account registration procedure that takes approximately two minutes. The process involves the following steps, accessible via smartphone or desktop:

  1. Navigate to the Betway website
  2. Click the ‘Register’ button
  3. Provide basic personal details
  4. Create a username and password
  5. Confirm age and agree to the terms
  6. Submit the registration

Upon completion of these steps, the user’s account becomes active and ready for use, allowing access to Betway’s services. The streamlined registration process exemplifies Betway’s focus on user-friendliness and efficiency.

Extensive Betting Markets and Competitive Odds

Betway offers Zambian bettors a diverse range of betting options compared to traditional bookmakers. The platform covers over 50 sports, including popular leagues and tournaments such as the Premier League (soccer), ATP tennis, NBA basketball, and eSports. Betway provides competitive odds across various markets, presenting opportunities for potential winnings.

Advanced Betting Features

Betway enhances the betting experience with cutting-edge features that engage users in the sporting action.

Live Streaming

Users can access immersive HD live streams on their mobile or desktop devices, ensuring they do not miss crucial match incidents. (Live streaming is available for selected events for logged-in members, subject to terms and conditions. Age restriction of 18+ applies.

Live Betting

Betway’s live betting feature allows users to place in-play bets with fluctuating odds that reflect the evolving action, catering to those with predictive skills in a dynamic environment.

Cash Out

The cash-out option enables users to settle their bets early, recouping their stake instead of relying on the final outcome. This feature empowers users to manage their bets and explore risk/reward scenarios.

Betway's Online Casino Offering

Betway bonus

In addition to sports betting, Betway operates an online casino that provides a diverse range of gaming options:

  • Casino Games: Over 1,000 premium games, including slots, jackpot games, blackjack, roulette, baccarat, and video poker, developed by reputable providers like Evolution Gaming and Microgaming.
  • Live Dealer Casino: Betway offers an immersive live dealer experience, where actual human croupiers host games like Blackjack, Roulette, Baccarat, and Poker tables from dedicated studios.
  • Welcome Bonus: New players can claim a 50% matched bonus up to K1000 on their first deposit, providing additional funds to explore the casino offerings.

Betway’s online casino aims to provide a diverse and engaging gaming experience, with a wide variety of titles and features to prevent stagnation.

Deposit and Withdrawal Methods

Users can fund their accounts on the Betway app by navigating to the «Deposit» section, which presents a list of available banking methods. The key features of deposits and withdrawals are as follows:


  • Minimum deposit: K100
  • Maximum deposit: K1 million

Deposit Methods and Timelines

  • MTN Mobile Money: Instant
  • Airtel Money: Instant
  • Bank Transfer: Under 1 hour (small fee)
  • Debit Cards: Instant (no fees)


  • Minimum withdrawal: K1,000
  • Maximum withdrawal: K3 million

Withdrawal Methods and Timelines

  • MTN Mobile Money: Under 1 hour (no fees)
  • Airtel Money: Under 1 hour (no fees)
  • Bank Transfer: 24 hours (small fee)

Betway's Customer Support

In the competitive Zambian betting market, customer service plays a crucial role in differentiating brands. Betway has invested significant resources in support staff and channels to ensure an optimal user experience.

Betway’s customer support channels include:

  • 24/7 phone lines available across major countries
  • Email support in English, French, and Portuguese
  • Multilingual WhatsApp support
  • Social media teams on Facebook, Instagram, and Twitter

Users can access these support channels through the app or desktop site, providing multiple avenues to promptly resolve any issues. Betway’s response times are generally shorter compared to other Zambian betting platforms. The multilingual support options cater to the region’s diverse linguistic needs, and reviews consistently rank Betway’s support among the top tier in Zambia.

For less urgent inquiries, Betway provides an extensive FAQ database covering account management, deposits and withdrawals, technical troubleshooting, and responsible gambling practices.

Customer Support Betway Zambia

Customer Feedback on Betway: A Closer Look

These testimonials shed light on the experiences of users with Betway, drawn from real reviews on Trustpilot.

Date: March 20, 2024. Rated 3 out of 5 stars.
«Account randomly locked with no… Account randomly locked with no contact. Have emailed last week with no reply, and anytime attempt to go on live chat the queue is 50/60+ and end up getting disconnected. Have refrained from lowest rating as my experience with betway up until now has been absolutely fine. This is concerning though, and using this review in the hope it might actually get picked-up and my account sorted so I can get back in. Particularly as I have a few open bets still running.»

Nico Schiavone
Date: March 22, 2024. Rated 1 out of 5 stars. 
«After I won 200 euro from blackjack I… After I won 200 euro from blackjack I was randomly asked to send in documents for verification, after I’d done so a couple of hours later Betway closed my account and a day later sent me back 30 euro that I had deposited and not my total winnings. I’ve been waiting for live chat in queue for hours and the closer you get to 1 the longer it takes but I never managed to get in contact with someone even after 5 hours of waiting. Terrible service.»

Michael Bickett 
Date: February 18, 2024. Rated 5 out of 5 stars.
«I had an issue with Betway regarding a… I had an issue with Betway regarding a withdrawal, the withdrawal didn’t happen & I had great difficulty in contacting them over 2/3 weeks. Eventually I managed to make direct contact with via Facebook & all my problems were resolved within 12 hours. Thank you Betway. I must add at this point that for the previous 2 weeks I really did struggle getting any form of communication with you. Your Live Chat could not be any worse. The contrast between Live Chat & via Facebook is massive. Thanks for sorting my withdrawal problem so efficiently in the end,however please have a look at your «Live Chat» because it really isn’t fit for purpose.»

Based on the three reviews provided, it’s evident that Betway’s customer service and communication channels have received mixed feedback. While one user experienced frustration due to account locking and poor response times, another faced issues with sudden account closure and inadequate support. However, a third user praised Betway for resolving their withdrawal problem efficiently, albeit after initial difficulties with communication.

Overall, Betway’s performance in addressing customer concerns appears inconsistent. While positive resolutions are possible, there’s a notable need for improvement in communication responsiveness and consistency across various support channels. Therefore, Betway’s overall rating may be considered as moderately satisfactory, but with room for enhancement in customer service effectiveness.


This comprehensive evaluation has highlighted Betway’s position as a prominent betting platform in Zambia, owing to several key factors:

  • Attractive welcome bonuses for Zambian users
  • Diverse betting options and competitive odds
  • Advanced features enhancing the betting experience
  • Secure banking methods
  • Comprehensive customer support channels.

Betway’s customer service and communication, however, have received mixed feedback from users. While some have reported efficient resolutions to issues such as withdrawal problems, others have encountered frustrations with account locking, sudden account closures, and inadequate support or response times. This inconsistency in addressing customer concerns indicates a need for improvement in communication responsiveness and consistency across various support channels.

Overall, Betway’s performance can be considered moderately satisfactory, with positive aspects like varied offerings and secure banking balanced by areas requiring enhancement, particularly in customer service effectiveness. Nevertheless, Betway’s position as a prominent Zambian betting platform is evident based on its robust features and bonuses.

Frequently Asked Questions

Betway holds the necessary local gaming licenses, making it fully authorized and legal to offer online betting services to customers in Zambia.

Individuals must be at least 18 years old to legally register and place bets with Betway in Zambia.

Betway processes withdrawal requests promptly, with most Zambian customers receiving their winnings within 24 hours.

Betway offers demo versions of various casino games, allowing users to test the titles risk-free before placing real-money wagers.

Lynch Thornton
Lynch Thornton

Lead Author & Analyst and Editor at GuruBetting.